From farmer Joel Salatin's point of view, life in the 21st century just ain't normal. In FOLKS, THIS AIN'T NORMAL, he discusses how far removed we are from the simple, sustainable joy that comes from living close to the land and the people we love. Salatin has many thoughts on what normal is and shares practical and philosophical ideas for changing our lives in small ways that have big impact.
Salatin, hailed by the "New York Times" as "Virginia's most multifaceted agrarian since Thomas Jefferson and] the high priest of the pasture" and profiled in the Academy Award nominated documentary "Food, Inc." and the bestselling book "The Omnivore's Dilemma," understands what food should be: Wholesome, seasonal, raised naturally, procured locally, prepared lovingly, and eaten with a profound reverence for the circle of life. And his message doesn't stop there. From child-rearing, to creating quality family time, to respecting the environment, Salatin writes with a wicked sense of humor and true storyteller's knack for the revealing anecdote.
Salatin's crucial message and distinctive voice--practical, provocative, scientific, and down-home philosophical in equal measure--make FOLKS, THIS AIN'T NORMAL a must-read book.
About the Author
David E. Gumpert has become a nationally recognized writer and authority on the intersection of food, health, and business by virtue of his widely acclaimed book The Raw Milk Revolution: Behind America's Emerging Battle Over Food Rights, as well as his provocative and popular blog, The Complete Patient (www.thecompletepatient.com), and his many articles about food rights on Grist.org and The Huffington Post. He gained behind-the-scenes access to the key participants and vast government documentation necessary to write Life, Liberty, and the Pursuit of Food Rights. A former reporter with The Wall Street Journal and editor at Inc. and Harvard Business Review, Gumpert has brought his considerable investigative and journalistic experience and business expertise (author or coauthor of seven books about small business and entrepreneurship) to bear in articulating the corporate, legal, and political forces driving Life, Liberty, and the Pursuit of Food Rights.
"In his new book, Folks, This Ain't Normal, the 54-year-old famer-philosopher emerges as a true American throwback: an agrarian libertarian who wants both Food Inc. and Big Government out of his fields...It's about better food, yes, but what Salatin is really calling for is responsibility: a declaration of independence from corporations and bureaucracy. He wants us to be full citizens of the food system, like the Jeffersonian citizen-farmers who founded the country."
"Joel Salatin might seem like a vision of our agrarian past, but in fact, he's distinctly modern, looking beyond the conventional toward a new "normal" based on community, ecology, and flavor, too. Salatin's book is as practical as it is reflective; as necessary as it is radical."
"Joel Salatin is a down-to-earth 21st century pioneer, one of those rare contrarian thinkers whose words and work have the power to transform the way a generation thinks. 'Folks This Ain't Normal' will help seed the new nature movement and inspire people everywhere -- especially young people in need of some practical hope. And here's the bonus: The book is great fun to read. Sacred cows beware."
"In Folks, This Ain't Normal, Joel Salatin says it's high time we stopped taking our industrialized food system as a given and instead consider local, sustainable food production as the norm. Good plan. Whether or not you agree with his contention that we would be better off if the government got out of food regulation, his ideas are compellingly written, fun to read, and well worth pondering."
"Chances are slim you'll agree with everything in this wonderfully cranky book. But I'm almost certain you'll agree that Joel Salatin has earned the right to his convictions, and that they shine a powerful light on some of the paths out of the predicament we find ourselves in as a world."
"Joel...is one of the most creative, productive and sustainable farmers working in America today...His message is that we eaters can change the world, one meal at a time."