Start & Run Your Own Record Label: Winning Marketing Strategies for Today's Music Industry (Paperback)

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For everyone interested in starting a record label-to market new talent or to release and promote their own music-there has never been a better time to do it
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, "Start & Run Your Own Record Label," to reflect industry changes and new opportunities for marketing music in today's climate.
"Start & Run Your Own Record Label" is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:
-Balancing on and offline promotion and marketing
-Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
-Using digital distribution profitably
-Licensing your recordings for use in the media
-Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels-including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others-for the most up-to-date, authoritative, and practical compendium available.

About the Author

Daylle Deanna Schwartz, M.S., is the author of many books, including All Men Are Jerks Until Proven Otherwise and Nice Girls Can Finish First. She s appeared on Oprah and Good Morning America and has been quoted in the New York Times, Cosmopolitan, Redbook and Marie Claire, among others. She is the founder of The Self-Love Movement. Visit her at
Product Details
ISBN: 9780823084630
ISBN-10: 0823084639
Publisher: Billboard Books
Publication Date: February 3rd, 2009
Pages: 334
Language: English
Series: Start & Run Your Own Record Label