"Highly personal and original . . . McKibben goes beyond Marshall McLuhan's theory that the medium is the message."
----"The New York Times "
Imagine watching an entire day's worth of television on every single channel. Acclaimed environmental writer and culture critic Bill McKibben subjected himself to this sensory overload in an experiment to verify whether we are truly better informed than previous generations. Bombarded with newscasts and fluff pieces, game shows and talk shows, ads and infomercials, televangelist pleas and Brady Bunch episodes, McKibben processed twenty-four hours of programming on all ninety-three Fairfax, Virginia, cable stations. Then, as a counterpoint, he spent a day atop a quiet and remote mountain in the Adirondacks, exploring the unmediated man and making small yet vital discoveries about himself and the world around him. As relevant now as it was when originally written in 1992-and with new material from the author on the impact of the Internet age-this witty and astute book is certain to change the way you look at television and perceive media as a whole.
"By turns humorous, wise, and troubling . . . a penetrating critique of technological society."-"Cleveland Plain Dealer"
"Masterful . . . a unique, bizarre portrait of our life and times."
-"Los Angeles Times"
"Do yourself a favor: Put down the remote and pick up this book."
About the Author
Bill McKibben is American author of a dozen books about the environment, beginning with The End of Nature in 1989, which is regarded as the first book for a general audience on climate change. He is a founder of the grassroots climate campaign 350.org, which has coordinated 15,000 rallies in 189 countries since 2009. Time Magazine called him "the planet's best green journalist," and the Boston Globe said in 2010 that he was "probably the country's most important environmentalist." McKibben is a frequent contributor to various magazines including The New York Times, The Atlantic Monthly, Harper's, Orion Magazine, Mother Jones, The New York Review of Books, Granta, Rolling Stone, and Outside. He is also a board member and contributor to Grist Magazine. McKibben has been awarded Guggenheim and Lyndhurst Fellowships, and won the Lannan Prize for nonfiction writing in 2000. He is a scholar in residence at Middlebury College.