Kevin and Jackie Freiberg's previous book, Nuts : Southwest Airline's Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS , the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:
- James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
- Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
- James Goodnight of SAS, a world leader in intelligence software
Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn't a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as -human resources, - but as individuals with unique gifts and talents. And make everyone in the company responsible for the company's brand and culture.
An exciting follow-up to Nuts , which has sold nearly 500,000 copies in hardcover and paperback, GUTS proves that it is possible to have fun, live your values, and still make money.
From the Hardcover edition.
About the Author
KEVIN and JACKIE FREIBERG, the authors of the bestselling Nuts!, are professional speakers and consultants on leadership development, culture innovation, and building lifetime customer loyalty. Kevin is the president and Jackie is a co-owner and managing partner of the San Diego Consulting Group, Inc. They speak at more than one hundred events a year, and consult top companies such as Ernst & Young, FedEx, General Electric, and Federated Department Stores. They live in San Diego, California. From the Hardcover edition.
“Should be on the top of the reading stack of anyone interested in learning from the discoveries of executives who are explorers, innovators, motivators and charismatic, gutsy leaders.” —Don Hall, Jr., President and CEO, Hallmark Cards, Inc.
"A must read for executives in search of their leadership ‘soul’. . . Defines the spirit, courage and passion necessary in providing leadership in today's challenging business environment." —Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood
“Will provide you with real business ideas and inspiration straight from some of the world's gutsiest and gifted leaders in business today.” —Roger J. Dow, SVP, Global and Field Sales, Marriott International