1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line (Paperback)

1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line Cover Image
By Donna Greiner, Theodore B. Kinni (Joint Author), Seth Godin (Foreword by)
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Description


Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses "right at your fingertips." With this book you can Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
.Creating products/services tailored to your customers' needs
.Recognizing and rewarding your most profitable trophy customers
.Using three kinds of guarantees to build customer trust
.Turning first-time customers into frequent buyers
.And much more

About the Author


Donna Greiner and Theodore B. Kinni are cofounders of "The Business Reader," a business-to-business bookseller based in Williamsburg, Virginia. The publishers of the "Business Reader Review," they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.

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Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty

Product Details
ISBN: 9780761520290
ISBN-10: 0761520295
Publisher: Prima Lifestyles
Publication Date: October 20th, 1999
Pages: 288
Language: English