1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line (Paperback)

By Donna Greiner, Theodore B. Kinni (Joint Author), Seth Godin (Foreword by)
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Description


Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!

About the Author


Donna (Greiner) Kinni and Theodore Kinni (bizbooks@cox.net) are award-winning business writers and editors. Their books include Achieve Sales Excellence (Platinum Press, 2007), America's Best (Wiley, 1996), The Basics of Idea Generation (Quality Resources, 1997), Be Our Guest (Disney Editions, 2001), The Four Pillars of Profit-Driven Marketing (McGraw-Hill, 2009), and No Substitute for Victory (Prentice Hall, 2005). They have written and ghostwritten 14 trade business books on topics including: sales; marketing; customer experience; customer service and retention; personal accountability; leadership; management; creativity; and manufacturing. Their books, including those written for clients such as The Walt Disney Company, Booz & Company, Prime Resource Group, LIF Group, and IMPAQ, Inc., have sold over 300,000 copies.

Kinni is an entrepreneur and business owner who has successfully developed two small businesses. A former director of books for IndustryWeek magazine. He is a business journalist whose articles and book reviews have appeared in a variety of periodicals.

Seth Godin is the worldwide bestselling author of "Permission Marketing", "Unleashing the Ideavirus", and "Survival is not Enough". He is a renowned public speaker, has started several successful companies, and is a contributing editor at "Fast Company Magazine".

Praise For…


Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty

Product Details
ISBN: 9780761520290
ISBN-10: 0761520295
Publisher: Prima Lifestyles
Publication Date: October 20th, 1999
Pages: 288
Language: English