We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time.
Taking a page from the Marines’ Parris Island Boot Camp, Brodow drills listeners on the basic skills needed to master the art of negotiation. After completing Brodow’s basic training program, you will have learned how to:
Conquer your fear of confrontation and overcome the negative behaviors that hold you back
Identify and develop your personal negotiation style
Assess the other side’s strengths and weaknesses
Get the other side to make concessions without giving up any of your goals
Master the art of listening to understand the other side’s position and strengthen your own
Avoid getting sidetracked by personal or emotional issues
Create an atmosphere of trust in which the other party is a collaborator rather than a competitor
Break through impasses and close the deal
Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most listeners never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He shows how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.
About the Author
ED BRODOW is one of corporate America’s best-known and most successful negotiation experts. The creator of the acclaimed Negotiation Boot Camp ™ Seminars, he has taught his techniques to such corporations as Microsoft, AT&T, Starbucks, Goldman Sachs, The Hartford, and American Express. He has appeared on PBS, Fox News, and Inside Edition, and has been featured in publications such as the Washington Post, Entrepreneur magazine, and SmartMoney. He lives in Monterey, California.
Advance praise for Negotiation Boot Camp
“Ed Brodow is the King of Negotiators. Negotiation Boot Camp is witty, incisive, instructive, pithy, and chock-full of real-world examples; it shows us how to succeed—not just in negotiations but also in life itself. This is a must-read.” —Harvey Pitt, Chairman of the Securities and Exchange Commission, 2001–2003, and CEO and Founder of Kalorama Partners, LLP
“Negotiation Boot Camp is not just another book on negotiating. It should be required reading for people who want to improve their business and personal relationships.”
—Joseph C. Mitcho, Vice President, Organizational Development, Wood Group ESP, Inc.
“This is THE BOOK for career women who have any trepidation about negotiating. It is easy to read, and filled with everything you need to know about making deals.”
—Marjorie Brody, CEO of Brody Communications Ltd. and author of Career Magic: a Woman’s Guide to Reward & Recognition