Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)

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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Product Details
ISBN: 9780679740421
ISBN-10: 0679740422
Publisher: Vintage Books
Publication Date: October 31st, 1995
Pages: 496
Language: English
Series: Vintage