Iacocca: An Autobiography (Mass Market Paperbound)

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Description


He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

About the Author




Lee Iacocca is the former president of Ford Motor Company and Chrysler Corporation and a bestselling author. He spends his time traveling, giving speeches, and supporting the Iacocca Foundation, which funds research for a cure for diabetes.
Product Details
ISBN: 9780553251470
ISBN-10: 0553251473
Publisher: Bantam
Publication Date: June 1986
Pages: 16
Language: English