The People's Tycoon: Henry Ford and the American Century (Paperback)

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How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

About the Author

Steven M. Watts, has directed the Aboriginal Studies Program at the Schiele Museum of Natural History in Gastonia, North Carolina, since 1984. Steve is currently president of the international Society of Primitive Technology, which publishes a biannual journal, The Bulletin of Primitive Technology. He is the author of many articles dealing with culture and technology, and served as a consultant on the 20th Century Fox Home Entertainment movie Cast Away. Steve has an undergraduate degree from Appalachian State University and a master's degree from Duke University.

Praise For…

“The implicit claim of Watts’s admirable book is almost inarguable–that it’s impossible to understand 20th-century America without knowing the story of Henry Ford.” –The New York Times

“Ford has had many biographers. . . . None, however, comes close to Steven Watts. . . . He brilliantly reveals the nature of Ford’s genius.” –Chicago Tribune

“Steven Watts attempts the most integrated understanding to date of Ford’s enormous influence and varied appeal. . . . The fascinating result may change the way Henry Ford is remembered.” –San Francisco Chronicle

Product Details
ISBN: 9780375707254
ISBN-10: 0375707255
Publisher: Vintage Books USA
Publication Date: October 10th, 2006
Pages: 614
Language: English