From the Impresario of NBC's hit show "The Apprentice
"TRUMP ON TRUMP: I like thinking big. I always have. To me it's very simple: if you re going to be thinking anyway, you might as well think big.
And here's how he does it: the art of the deal.
Beginning with a week in Trump's high-stakes life, "Trump: The Art of the Deal" gives us Trump in action. We see just how he operates day to day how he runs his business and how he runs his life as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City's top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.
TRUMP ON TRUMP: I play it very loose. I don t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.
Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths ( You don t necessarily need the best location. What you need is the best deal ); he names names, spells out the zeros, and fully reveals the deal-maker's art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park's Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks "really "talks about how he does it.
TRUMP ON TRUMP: I always go into a deal anticipating the worst. If you plan for the worst if you can live with the worst the good will always take care of itself.
Donald Trump is blunt, brash, surprisingly old-fashioned in spots and always, always an original. "Trump: The Art of the Deal "is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It's the most streetwise business book there is and a sizzling read for anyone interested in money and success.
"From the Hardcover edition.
About the Author
Donald J. Trump is a graduate of the Wharton School of Finance and the developer of some of the most prestigious addresses worldwide, including Trump Tower on Fifth Avenue, Trump Park Avenue, Trump World Tower, 40 Wall Street, The Grand Hyatt Hotel, the historic Mar-a-Lago Club in Palm Beach, the Palm Trump International Hotel and Tower in Dubai, and numerous award-winning golf courses. His Real Estate and Wealth Expos with The Learning Annex have helped over one million people to think BIG. As the Emmy-nominated star and coproducer of the hit television show The Apprentice and the author of seven bestsellers, he is truly a media giant. This is the first book where Donald reveals his Think BIG attitude.
Tony Schwartz is the founder and president of The Energy Project, a consulting group that works with a number of Fortune 500 companies, including American Express, Credit Suisse, Ford, General Motors, Gillette, Master Card, and Sony. He was a reporter for the "New York Times", an associate editor at "Newsweek", and a staff writer for "New York Magazine" and "Esquire" and a columnist for "Fast Company". He co-authored the #1 worldwide bestseller "The Art of the Deal" with Donald Trump, and after that wrote "What Really Matters". He co-authored the #1 New York Times bestseller "The Power of Full Engagement" with Jim Loehr.
Jean Gomes is Managing Director of DPA, a London-based management consultancy specializing in leadership and culture change. For the past 20 years, he has been advising companies like Coca-Cola, Pfizer, Cable & Wireless, Sun Microsystems, Sony, ICL, The Home Office, Nokia and Intel in the US, Japan and Europe. He is also Chairman of The Energy Project Europe.
“This reads like Trump unvarnished–vainglorious, combative, ambitious, and unafraid to let us know about it. I found it fascinating all the way.”
“He makes one believe in the American Dream again.”
–The New York Times