Business advice for enterprising crafters, by crafters
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, "Handmade to Sell" is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft's annual business conference, this book covers topics including:
- Developing successful product lines
- Copyrights and trademarks
- Taking perfect product shots
- Using analytics to boost your online sales
- Selling at fairs, shows, and other retail outlets
- Diversifying income through licensing and teaching
- Hiring and outsourcing
Throughout, you'll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you've only contemplated selling your crafts or want to grow an existing handmade business, "Handmade to Sell" offers essential guidance for anyone who has ever dreamed of making a living from what they create.
About the Author
JAIME ZOLLARS has illustrated children's books, magazines, newspapers, and ad campaigns for clients that include United Airlines, Random House, The American Red Cross, Scholastic, and the L.A. Weekly. Jaime is inspired by fairy tales and Flemish painters, non-fiction books, forgotten paper, found textures, and flea market photographs. She lives and works in Baltimore, Maryland, with her husband and son. To find out more, visit www.jaimezollars.com.
"If you're a crafter who's dreaming of quitting your day job, this book will provide you the necessary know-how. Hello Craft is a non-profit trade association dedicated to crafters and the handmade movement, and their insider knowledge makes them a natural (and adorable) guide to its nuances." --BUST Magazine
"Once you have a business plan in place, how do you DO a business?...This book demystifies the art of pricing, branding, and photographing your work; helps you understand tricky concepts like copyright and taxes; and prepares you to sell in face-to-face venues (like fairs) and online." --Bead and Button Magazine