Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

By Geoffrey A. Moore, Regis McKenna (Foreword by)
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Description


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Product Details
ISBN: 9780066620022
Publisher: HarperBusiness
Publication Date: July 1st, 1999
Pages: 227