The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make up artists, software programmers to steady cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a substantial dis advantage.
About the Author
Richard L. Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto.
“A compelling and seductive thesis.”
“Policy makers and independent professionals alike must quickly take Florida’s argument aboard--and, just as quickly, act.”
“Required reading for elected officials, policy makers, educators, business leaders and every citizen concerned about the future of this country.”
-Alan M. Webber, Founding Editor, Fast Company magazine