About the Author
Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.
Jerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.
Jim Collins is a student of companies--great ones, good ones, weak ones, failed ones--from young start-ups to venerable sesquicentenarians. The author of the national bestseller "Good to Great" and coauthor of "Built to Last", he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in "Fortune", "BusinessWeek", "The Economist", "USA Today", and "Harvard Business Review".