Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
About the Author
Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.
Jerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.
Jim Collins is a student of companies--great ones, good ones, weak ones, failed ones--from young start-ups to venerable sesquicentenarians. The author of the national bestseller "Good to Great" and coauthor of "Built to Last", he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in "Fortune", "BusinessWeek", "The Economist", "USA Today", and "Harvard Business Review".